The restaurant is the best business to select in Tanzania. The best part of the restaurant is, it apply in any economy. Food is a basic commodity we can't live without it. So despite the economy still people will find a place to eat.
In the business perspective, a business that meets people’s demand will grow by leaps and bound. And Restaurant business is like that. People need food continuous. So you are assured people will look for good food.
Despite the truth that you can make good money running a restaurant in Tanzania, but It isn’t that easy. I said It isn’t easy but not impossible. With good plan, you going to smile to your bank account with a money flowing to you like a river
There are different kind of Restaurant business you can set up business in Tanzania. But In today’s article will concentrate on smalls scale restaurant
Marketing strategies
In the business perspective, a business that meets people’s demand will grow by leaps and bound. And Restaurant business is like that. People need food continuous. So you are assured people will look for good food.
Despite the truth that you can make good money running a restaurant in Tanzania, but It isn’t that easy. I said It isn’t easy but not impossible. With good plan, you going to smile to your bank account with a money flowing to you like a river
There are different kind of Restaurant business you can set up business in Tanzania. But In today’s article will concentrate on smalls scale restaurant
Marketing strategies
To reach your targeted customer you need to use different marketing strategies. The following are marker strategies to consider for your restaurant business
1. Utilize Social media
Thanks to the technology today, you can reach out many customers than any time in human history. The tips here you set up a facebook page and you invite your friends and family members to like your page. Then you share your menu items and relevant content. Over time, your message about your business will go to many people and start to reap the huge profit from your business
If you get a royal customer you can create WhatsApp group for your customers and keep them with latest updates of your products. This will help you identify their needs and change things based on customer demands.
2:Use word of mouth
The restaurant is the people business. Friends and family members are your first customers. Begin with them first. If you serve them with delicious food, have friendly services and fix problem quickly, the will recommend you to their friends that way your business grows
Products and services
The first thing first is to identify foods categories and items that you are going to offer.Depending on the demand and your target market you can offer wide range of food products like chicken, chips, salad, burgers s and beverage such as bottle water, Soda, Juices, icecreams
Tips to succeed in this business
Thanks to the technology today, you can reach out many customers than any time in human history. The tips here you set up a facebook page and you invite your friends and family members to like your page. Then you share your menu items and relevant content. Over time, your message about your business will go to many people and start to reap the huge profit from your business
If you get a royal customer you can create WhatsApp group for your customers and keep them with latest updates of your products. This will help you identify their needs and change things based on customer demands.
2:Use word of mouth
The restaurant is the people business. Friends and family members are your first customers. Begin with them first. If you serve them with delicious food, have friendly services and fix problem quickly, the will recommend you to their friends that way your business grows
Products and services
The first thing first is to identify foods categories and items that you are going to offer.Depending on the demand and your target market you can offer wide range of food products like chicken, chips, salad, burgers s and beverage such as bottle water, Soda, Juices, icecreams
Tips to succeed in this business
1:Location is a King
You might have a great concept, money and all resources to go into this business. But if you target the wrong location. You will never make it and waste your precious resources(time and money)
The location is vital for the success of the restaurant business. The best location for your business should accessible and where people are frequently visiting. Parking space and dense traffic areas will be suitable.
Maintain the place clean because people love to eat in the clean places.
2:Identify the fast moving food
The location is vital for the success of the restaurant business. The best location for your business should accessible and where people are frequently visiting. Parking space and dense traffic areas will be suitable.
Maintain the place clean because people love to eat in the clean places.
2:Identify the fast moving food
Although you might be selling various foods in your restaurant but you should focus on the food your customer really love. Forexample one of my friend who owns a restaurant here in Dar es salaam, he told me the fast selling food in his restaurant is Chicken.
So once you identify the fast moving goods make sure is constantly available in your restaurant. This will generate more profit than concentrating on many items that your customer do not really want to buy
3:Hire a great Chef
So once you identify the fast moving goods make sure is constantly available in your restaurant. This will generate more profit than concentrating on many items that your customer do not really want to buy
3:Hire a great Chef
Offering the amazing food is the primary requirement to success in the restaurant business. Poor cooking skill will make customers hate your restaurant. The tip is to hire a great chef. Use what you sell. Make sure you test flavor of your food before you sell to your customers
4:License and permit
4:License and permit
If you want to operate without getting a legal trouble, make sure you get all licenses and permit relevant authority. This include, Fire certificates etc
5:Build strong relationship with your supplier.
5:Build strong relationship with your supplier.
If you are reliable and trustworthy you can negotiate a deal with your supplier buy foods and drinks at a fair price and resell to your customer at competitive rates. This
Start-up Money
If you are wondering how much it needed to launch you Restaurant business in Tanzania. The below guidelines will help you to get the really figure as the start up cost depend on the location and resources you have. But here are the basic requirement to include in your budget
1:Rent cost
Your start up cost will include security deposit for first-month rent
Cost for electricity and phone In the first month
2:Material Cost
Restaurant table and furniture
Cost for the first supply of food and beverage
License and permit costs
Start-up Money
If you are wondering how much it needed to launch you Restaurant business in Tanzania. The below guidelines will help you to get the really figure as the start up cost depend on the location and resources you have. But here are the basic requirement to include in your budget
1:Rent cost
Your start up cost will include security deposit for first-month rent
Cost for electricity and phone In the first month
2:Material Cost
Restaurant table and furniture
Cost for the first supply of food and beverage
License and permit costs
3:Initial labor Cost
This includes initial salary of your three or for first employees.
4: Marketing and advertising Costs
This including Restaurant Menus and business cards
This includes initial salary of your three or for first employees.
4: Marketing and advertising Costs
This including Restaurant Menus and business cards
Risks
Any profitable business must have its own risk. As it takes the time to market your new Restaurant get people to like your restaurant.So you may not make enough money to cover all of your expenses in the first six months. So In your start up cost plan, put extra cash for that..
Any profitable business must have its own risk. As it takes the time to market your new Restaurant get people to like your restaurant.So you may not make enough money to cover all of your expenses in the first six months. So In your start up cost plan, put extra cash for that..
Dear readers will love to hear your thought If you find this article or you have any input please leave your comment below.
About Husssein Boffu
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